Digital
Creative
Company.

Digital
Creative
Company.

Digital
Creative
Company.

Paprika is a digital creative company focused on realizing clients'
future visions through creativity and technological expertise,
while delivering joy and inspiration to end-users.

Specializing in AI, CG, VFX, DEV (based on web & realtime game)
digital interactive media, and more, Paprika creates high-quality
content tailored to meet clients specific needs.

The company also applies these technologies to its own IP (Intellectual Property), emphasizing recycling and maximizing synergy.

Through continuous innovation, Paprika aims to create a world full of joy, extending beyond the digital realm and enriching online
experiences for everyone.

Paprika is a digital creative company focused on realizing clients'
future visions through creativity and technological expertise,
while delivering joy and inspiration to end-users.

Specializing in AI, CG, VFX, DEV (based on web & realtime game)
digital interactive media, and more, Paprika creates high-quality
content tailored to meet clients specific needs.

The company also applies these technologies to its own IP (Intellectual Property), emphasizing recycling and maximizing synergy.

Through continuous innovation, Paprika aims to create a world full of joy, extending beyond the digital realm and enriching online
experiences for everyone.

Paprika is a digital creative company focused on realizing clients'
future visions through creativity and technological expertise,
while delivering joy and inspiration to end-users.

Specializing in AI, CG, VFX, DEV (based on web & realtime game)
digital interactive media, and more, Paprika creates high-quality
content tailored to meet clients specific needs.

The company also applies these technologies to its own IP (Intellectual Property), emphasizing recycling and maximizing synergy.

Through continuous innovation, Paprika aims to create a world full of joy, extending beyond the digital realm and enriching online
experiences for everyone.

Featured Project

UXHMI @ Hyundai Motor Company.

In this groundbreaking collaboration with Hyundai Motor Company,
our team engineered a next-generation UX simulation testbed by fusing real-time hardware with a fully virtual digital twin world built in Unreal Engine.

The system utilizes CAN bus communication to collect data from physical UX simulators, synchronizing it with Unreal's environment to create
a 16K-resolution real-time visualization pipeline.
This high-fidelity setup enabled iterative testing and validation of various Hyundai IVI Clusters in hyper-real conditions.

What began as a prototype quickly became an operational sandbox for UX design experimentation —
blending industrial data, interaction design, and cinematic-grade rendering in a fully immersive lab.
And yes — we built this in the heart of Gangnam, Seoul.

The result?
A new benchmark for automotive HMI research, where design meets data, and immersion meets precision.

Read More

About Paprika

Crafting Memorable Experiences

Crafting Memorable Experiences

Crafting Memorable Experiences

At Paprika, we provide memorable digital creative services that leave a lasting impression on our clients.
We strive to make every element precious and impactful,
ensuring that every piece of content resonates deeply.
From light, engaging content to exceptional services,
explore the full spectrum of Paprika's digital content offerings.

At Paprika, we provide memorable digital creative services that leave a lasting impression on our clients.
We strive to make every element precious and impactful,
ensuring that every piece of content resonates deeply.
From light, engaging content to exceptional services,
explore the full spectrum of Paprika's digital content offerings.

Strategy
Innovation

Strategy
Innovation

Strategy
Innovation

Acceleration

Incubation

Acceleration

Incubation

Accleration

Incubation

Creative
Technology

Creative
Technology

Creative
Technology

Our Service Contents

Beyond the Brief: Creative Explorations

Ever wonder what I get up to when I'm not following a brief? Dive into this collection of Paprika projects, playful experiments, and unexpected delights.

careers

Paprika is a team that has come together not just for
virtual production but to create digital entertainment.
Embarking on a journey for digital entertainment,
we find inspiration and joy, growing even more in the process.
All members of the Paprika team love their careers and aspire to leave behind meaningful creations. In virtual production, where tasks cannot be accomplished alone, we respect and support each other,
fostering a close-knit teamwork for the common goals of the team.

Paprika is a team that has come together not just for
virtual production but to create digital entertainment.
Embarking on a journey for digital entertainment,
we find inspiration and joy, growing even more in the process.
All members of the Paprika team love their careers and aspire to leave behind meaningful creations. In virtual production, where tasks cannot be accomplished alone, we respect and support each other,
fostering a close-knit teamwork for the common goals of the team.

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partners